Sticky Sid
Films your teeth in bacteria while you sleep.
SHUT DOWN BYSonic + Riptide
⚡ Real talk
NOBODY LIKES
THAT CHAIR.
The scraping. That little metal hook. The “you should really floss more” — while your mouth's stuck wide open and your brain's replaying every night you were too wiped to brush. Then the bill. Then the insurance math. Then the six-month countdown to do it all over again.
Here's the part they leave off the poster: most of what happens in that chair, you can just do at home now — with tools that make the boring two minutes weirdly satisfying. Fewer visits. A lot less money. And nobody wagging a finger at you.
It's you, running your own chair — no lecture, no dread, and honestly kind of into it.
⚠ Gotcha
WE FOUND THE ONES
DOING THE DAMAGE.
Meet the gang living rent-free in your mouth. Leave them alone and they cost you money, enamel, and a whole lot of chair time. Here's each one — and exactly what shuts it down.
Tartar Tess
Hardens into cement your brush can’t budge.
SHUT DOWN BYDescaler
Coffee-Stain Carl
Dulls your smile brown, yellow, and tired.
SHUT DOWN BYDaylight + the pens
Gerry Gingivitis
Bleeds your gums, then pulls them back for good.
SHUT DOWN BYGumline + Riptide
02Signal intercepted
Same gang. After hours. We found their frequency.
You already feel it by bedtime…
WHAT HAPPENS AFTER
YOU SAY GOODNIGHT.
That fuzzy film on your teeth? It throws a party. Skip the brush, hit the pillow, and the gang clocks in. We tapped their late-night stream — swipe through and watch them enjoy the night. On you.
03Back to your side
The gang had their airtime. Doc Watts has the next word.
◉ Broadcasting from inside your mouth
Your host since the static began
Doc Watts
“Two minutes, kid. That’s all the future’s askin’ for. Now charge that brush ’fore I drive over there myself.”
You have heard their side. Now for yours. Doc Watts breaks down the characters behind the broadcast — and helps you turn the noise into a routine.
The broadcast, decoded.
Wanted
01
Sticky Sid
Dental plaque
A soft bacterial film that rebuilds on your teeth within hours of brushing. Everything else on this list starts here.
- Speed
- Back within hours
- Can you undo it?
- YesBrushing and cleaning between teeth removes it
- Switched off by
- Sonic · Riptide
Wanted
02
Tartar Tess
Calculus
Plaque left alone long enough to harden. It bonds to the tooth and gives bacteria a rough surface to settle on.
- Speed
- Starts hardening in 24–72 hours
- Can you undo it?
- Not by brushingBrushing will not shift it — it needs mechanical removal
- Switched off by
- Descaler · above the gumline only
Wanted
03
Coffee-Stain Carl
Surface staining
Pigment from coffee, tea, wine and tobacco settling on the outside of the tooth. Cosmetic — it does not damage anything.
- Speed
- Builds gradually
- Can you undo it?
- YesResponds to whitening
- Switched off by
- Whitening paste · Strips · Daylight
Wanted
04
Gerry Gingivitis
Gum inflammation
Irritation from plaque sitting at the gum margin. Red, swollen, bleeding gums — and if it is left, it can progress to the kind that takes bone with it.
- Speed
- Days to weeks
- Can you undo it?
- PartlyThe inflammation is reversible. Lost gum and bone are not.
- Switched off by
- Riptide · Saffron pen · Gum-Rescue Kit
Catch the chain while it still moves
- 01PlaqueReversible
- 02TartarNeeds removing
- 03Gum irritationReversible
- 04Gum & bone lossPermanent
Staining sits beside this chain, not inside it — it changes how teeth look, not how healthy they are.
What you can still take back
Undo it yourselfPlaque · Staining · Gum inflammation
Needs a toolTartar
Gone for goodReceded gums · Lost bone
This is general education, not a diagnosis. Hardened deposits below the gumline, pain, persistent bleeding or anything you are unsure about should be looked at by a dentist. At-home care does not replace professional treatment.
End of transmission
Their show ends. Your routine starts.
Build a kit around what your mouth needs.
⚡ Build your kit ⚡
TUNE IT TO
YOUR MOUTH.
Three dials. Slide each one to how hard you want to hit that problem — we load the exact tools for it and nothing you don't need. Watch your kit build itself.
YOUR KIT
Slide a dial to start building.
Monthly fuel
the bits that run dry — on repeat, 20% off
🔁 Never run out
These are the bits that run dry. Toss what you want in the box and we'll auto-send it — skip, pause or cancel any time, zero lock-in.
Save 20%
Anything in the monthly box is 20% off with free shipping, every delivery. Skip, pause or cancel any time — no lock-in, no phone call.
⛽ Want spares in the drawer?
Fuel is the bit that runs out — heads, tips, gel, paste. Your kit comes with some. Add more now and you will not be caught short.
One-time kit $0
Monthly refills$0/mo
Today at checkout$0
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The usual suspects
Sticky Sid + Tartar Tess
Sid’s lounging. Tess brought a suitcase.
Sid’s watching the brush. Tess isn’t impressed.
Sid’s checking the gaps. Tess stays stone-faced.
Tess spotted the new tool. Doc sets the ground rules.
At the counter
Doc Watts
Your fictional routine guide“Already have a brush you love? Keep it. We’re filling gaps in your routine, not your bathroom drawer.”
No clean-care products selected here.
“Think of tonight, when you’re tired. A brush you want to reach for is a good place to start.”
Selected: Sonic. Follow its instructions and keep your regular dental appointments.
“You know that bit between your teeth you keep meaning to clean? Give that promise a place beside your brush.”
Selected: Sonic + Riptide. Separate steps for brushing and cleaning between teeth.
“More tools isn’t the goal. Knowing what each one is for—and when to leave it to your dentist—is.”
Descaler: visible deposits above the gumline only, as directed. Not a substitute for professional cleaning.
The usual suspects
Coffee-Stain Carl
Carl keeps his coffee. You keep the choice.
Carl’s palette is getting a second look.
Carl’s eyeing the detail brush.
Carl has noticed the full setup.
At the counter
Doc Watts
Your fictional routine guide“Happy with your shade? Lovely. A smile doesn’t need to be whiter to be worth showing.”
Whitening is optional. Your other kit choices stay exactly as you set them.
“Before the next photo, skip the last-minute scramble. Choose a whitening routine you can actually make time for.”
Selected: whitening toothpaste + strips. Follow each label; do not combine courses unless directed.
“You don’t need the strongest option to make a considered choice. Check the formula, then choose what suits you.”
Adds Tailored Whitening Gel. Review the formula instructions below; more strength is not automatically a better fit.
“Prefer a proper place and time for whitening? Here’s the complete setup. Make it a ritual, not a race.”
Adds Daylight. Follow the kit instructions; do not layer every whitening product into the same session.
The usual suspects
Gerry Gingivitis
Gerry’s on the board. No guessing games.
Gerry’s getting your attention.
Gerry sees a routine taking shape.
At the counter
Doc Watts
Your fictional routine guide“Already have gum care covered? Keep what works. If something’s worrying you, a dental appointment comes before another product.”
No gum-care products selected here.
“That little moment at the sink deserves attention. Make room for a considered routine—not another purchase you forget to use.”
Selected: saffron gum gel pens. Use only as labelled. Persistent bleeding, pain or swelling needs dental advice.
“You’re not collecting bottles. You’re deciding what belongs in tomorrow’s routine. Keep the steps clear, and the choice yours.”
Adds the Gum-Rescue Kit. Routine support—not treatment for gum disease or a way to reverse recession.
✦ The whitening lab
See every formula side by side.
One pen, eight strengths. Start gentle and climb only if your teeth are comfortable — the strongest is not the best, it is just the strongest.
Whitening gels are cosmetic products and the rules on peroxide strength differ from country to country — check what is allowed where you live. Not for under-18s. If you have untreated decay, sore or bleeding gums, or crowns and veneers at the front of your mouth, talk to a dentist before starting.
⚡ ARC™ FOR KIDS + ADULTS
THE FAMILY ROUTINE,
HANDLED.
ARC™ turns the nightly back-and-forth into a guided 45-second routine. Choose the Kids design, the Adult design, or both.
KIDS + ADULTS
ARC™
Kids · Adult · Both
- Real nylon bristles — not silicone
- 360° coverage in one guided 45-second routine
- Choose Kids, Adult, or both
From $59Choose your ARC™ →
🦷 No one-size-fits-all design. ARC™ gives kids and adults their own brush, while keeping the same simple 45-second routine.
⚡ Do the math
YOUR MOUTH SHOULDN'T COST
A CAR PAYMENT.
Same clean teeth. One of these bills shows up twice a year, EVERY YEAR (if not more). The other mostly pays itself off — and you actually form a habit that minimizes your chair visits where appointments will less likely to be booked because of shortage of daily efforts!
THE CHAIR
EVERY 3–6 MONTHS · THEN AGAIN / THEN ADD INSURANCE, TIME OFF, PARKING, WAITING ROOMS—AND THE AISLE EXPERIMENTS THAT NEVER BECOME A SYSTEM.
- Cleaning & check-up ×2 / yr$300–600
- "You should floss more" lecturefree 😬
- Time off work, parking, waiting roomhours
- The six-month dreadpriceless
PER YEAR$300–800
…and the exact same bill (if not higher) lands again next year (if not after months..)
YOUR KIT
BUILD THE SYSTEM ONCE · TOP UP ON YOUR TERMS / SONIC, RIPTIDE + DESCALER GIVE EVERY STEP A JOB--SO THE TOP-NOTCH-CLEAN FEELING BECOMES YOUR DAILY STANDARD. NO GUESSING. NO ROUTINE ROULETTE.
- Sonic + Riptide + Descaler$133 once
- Refill pods & heads (optional)~$60/year
- Do it in your bathroom, any time$0
- The dreadgone
PER YEAR≈ basically refills only
The tools are yours forever with 2 yrs guarantee. Year two is basically just refills.
Less guessing & less friction + More Control. YOUR COMPLETE DAILY ROUTINE IS FINALLY SIMPLE AND YOU ACTUALLY LOOK FORWARD TO DOING IT!
Doing nothing
The chair
YOUR KIT
The cost
Looks free—until it isn't
Visit + time costs
Tools once + simple refills
The timing
When it catches up
When you book
Every day, at home
The job
Lets problems build
Examines, cleans + treats
Handles daily upkeep
The feeling
Background worry
Appointment relief
Daily confidence
Who's in control
The problem
The calendar
You
⚡ BUILD YOUR DAILY SYSTEM
ONE-TIME TOOLS · OPTIONAL REFILLS · CANCEL ANYTIME
⚡ Shop by what bugs you
PICK WHAT YOUR
MOUTH NEEDS.
Three problems, the exact tools for each. Slide through a lane, grab what's yours — one thing, or the lot. No kit-building required.
CLEAN & FRESH
The daily grime — the sticky film, the gunk between teeth, the hardened stuff a brush can't budge. This is your deep-clean crew.
🦠 plaque🪨 tartar😮💨 morning breath
DAILY PLAQUEa.k.a. “Sticky Sid”
Sonic
the two minutes, finally done properly
- Sonic pulses break up the sticky film before it settles
- Built-in 2-minute timer, so you actually finish the job
- Soft on your gums, brutal on the fuzzy stuff
If you skip it: that fuzzy film hardens into tartar in about 48 hours — then no brush on earth can move it.
✓ Ships with 1 brush head - good for ~3 months.
$59.00
0
BETWEEN-TEETH GUNKa.k.a. “trapped gunk”
Riptide
flossing without the nightly fight
- A pressured jet blasts out what a brush can never reach
- Flushes the gunk between teeth and under the gumline
- Turns flossing into a 30-second habit you actually keep
If you skip it: whatever the brush misses just sits between your teeth — and that is where most trouble starts.
✓ Ships with 2 jet tips - about 6 months each.
$69.00
0
HARDENED TARTARa.k.a. “Tartar Tess”
Descaler
never book the scrape again
- Ultrasonic tip lifts the hardened tartar you can see
- The at-home version of that dreaded dentist scrape
- LED light so you see exactly what you are lifting off
For visible surface tartar. Deep buildup under the gumline is still a job for a pro.
If you skip it: the buildup keeps thickening until the only way out is a $150–300 scrape in the chair.
✓ Ships with 1 ultrasonic tip - swap when it dulls.
$59.00
0
CLEAN ON THE ROADa.k.a. “holiday plaque”
Eco-Slim Travel Brush
your routine fits in a pocket
- Slim enough to vanish into a wash bag
- Same sonic action, shorter body
- Takes the standard heads
If you skip it: routines fall apart the week you travel — and that is exactly when they rebuild.
✓ One handle, one head, USB-C cable.
$39.00
0
A CLEAN PLACE TO LANDa.k.a. “damp-drawer bacteria”
Smart UV Station
nothing grows on it overnight
- Holds the brush between uses
- UV cycle runs on its own
- Wall-mount or countertop
If you skip it: a damp brush shoved in a drawer is a brush growing things between uses.
✓ Station and power cable.
$69.00
0
WORN-OUT BRISTLESa.k.a. “tired bristles”
Sonic Brush Heads
keeps it working like day one
- Fits Sonic and Eco-Slim
- One head lasts about 3 months
- Swap it and the brush works like new
If you skip it: a splayed head only looks like it is cleaning. It stopped months ago.
✓ Three heads — about nine months.
$19.00
0
WORN JET TIPSa.k.a. “blocked flow”
Riptide Flosser Tips
full pressure, every time
- Fits the Riptide flosser
- Colour-coded so a household can share
- One tip lasts about 6 months
If you skip it: a worn tip sprays wide and misses the gap it was bought for.
✓ Four colour-coded tips — up to two years.
$14.00
0
DULL SCALER TIPa.k.a. “blunt tip”
Descaler Tips
stays precise, stays gentle
- Fits the Descaler
- Swap when the tip loses its edge
- Keeps the work gentle
If you skip it: a dull tip makes you press harder, which is exactly what you should not do.
✓ Two tips — roughly a year each.
$12.00
0
LITTLE MOUTHSa.k.a. “the nightly battle”
Kids U-Shape LED Brush
ages 4+ · nobody argues at bedtime
- U-shape covers every tooth at once
- Gentle, kid-safe LED
- Ends the "did you actually brush?" argument
If you skip it: habits set now last thirty years — good ones and bad ones alike.
✓ Brush and charging cable.
0
WHITENING
Coffee, wine, time — they all dull your shade a little at a time. This crew lifts the colour back up and keeps it there.
☕ coffee stains🍷 wine🟡 yellowing
DAILY WHITENINGa.k.a. “coffee creep”
PAP Whitening Paste
a shade lighter, just by brushing
- PAP lifts stains without the peroxide sting
- Hydroxyapatite rebuilds enamel while it whitens — fluoride-free
- Your whitening base — everything else builds on it
If you skip it: skip your daily base and the shade quietly slides back toward yellow.
✓ One 60g tube — about two months of twice-a-day brushing.
$24.00
0
THE DEEP-SET ONESa.k.a. “set-in stains”
Express Strips
the quick lift before the photos
- Reaches the stains a daily paste never gets near
- A change people notice, in one course
- Enamel-safe timing — no zingy sensitivity
If you skip it: coffee and wine stains set deeper the longer they sit — surface paste alone cannot reach them.
✓ A full strip course in the box.
$19.00
0
THE FULL SHADE JOBa.k.a. “stubborn shade”
Daylight
chair-white, without the chair
- The light is what takes it past where paste and strips stop
- Hands-free 10-minute sessions while you scroll
- The furthest we can take a shade at home
If you skip it: the deepest shade change needs light activation — gels and strips alone plateau.
✓ The mouthpiece plus a set of pens (the pens are the refill).
$69.00
0
TARGETED WHITENINGa.k.a. “stubborn shade”
Advanced Whitening Gel
8 strengths · you set the pace
- Eight strengths, from peroxide-free PAP+ upward
- Brush tip paints exactly where you aim it
- Refills the Daylight kit or works alone
If you skip it: spot stains and edges get missed by strips that sit flat across the front.
✓ One 2 mL pen — about two weeks of sessions.
$29.00
0
GUM HEALTH
Bleeding, receding, sensitive gums — the stuff that quietly gets worse and doesn't grow back. This crew holds the line.
🩸 bleeding📉 recession😣 sensitivity
RECEDING GUMSa.k.a. “Gerry Gingivitis”
Saffron Pen
calms the line that bleeds
- Saffron + soothing gel painted right onto the gumline
- Calms the bleeding and the tenderness fast
- Precision tip reaches exactly where gums retreat
If you skip it: gums pull back a little at a time — and they do not grow back. Ever.
✓ One precision pen — about a month of daily use.
$34.00
0
DEEP GUM CAREa.k.a. “deep inflammation”
Gum Rescue Kit
the gums-first rescue
- Infrared light calms inflammation below the surface
- Its gel plus the light = the deep at-home gum routine
- The full rescue when gums need real attention
If you skip it: ignored gum trouble turns into the stuff that actually costs you teeth.
✓ Infrared device + its gel. Comes with Mineral Mint free.
$79.00
0
💧 Fully waterproof · IPX7 shower-proof🔋 30-day battery · one USB-C charge🛡️ 2-year guarantee · breaks, we replace it🚚 Free tracked shipping · boxed to survive💬 Real humans · same-day replies🎁 Free gift · with any kit💧 Fully waterproof · IPX7 shower-proof🔋 30-day battery · one USB-C charge🛡️ 2-year guarantee · breaks, we replace it🚚 Free tracked shipping · boxed to survive💬 Real humans · same-day replies🎁 Free gift · with any kit
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BUILT FOR THE PART THAT ACTUALLY MATTERS
A BETTER ROUTINE FEELS EASIER TO KEEP.
No miracle claims. Just clear tools, fewer decisions and a routine that is ready when you are.
BEFORE BED
Less negotiating. More autopilot.
Your tools are together, charged and ready. The routine starts before ‘I’m too tired’ gets a vote.
AFTER COFFEE
A reset you can actually repeat.
Freshen up, get on with the day, and stop turning basic upkeep into a whole production.
BETWEEN VISITS
Know what each tool is for.
Brushing, between-teeth care and refills each have a clear job—without pretending home care replaces professional exams or treatment.
THE ELECTRODENTIST STANDARD
DAILY ROUTINE READY
CLEAR TOOL ROLES
SHOP ON YOUR TERMS
NO HIDDEN COMMITMENT
HOME CARE + CHECKUPS